JD.com Q4 Earnings: Growth Trends, Bearish Macros

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In an earnings season replete with mentions of “AI” and “autonomous technology”, the earnings release by Chinese e-commerce giant JD.com Inc (JD) – which easily ranks in the Top 5 or Top 10 e-commerce companies worldwide – stood out in that there was virtually no mention of either, despite sustained efforts1 in AI, Big Data and robotics over several years, continual development of drones for delivery2 for the better part of a decade, and the release of a ChatGPT-like3 large language model for enterprises last year. The company was deemed to have beaten analysts’ expectations by a handsome margin, leading to a near-immediate rally in after-hours session on the day of the earnings release as well as pre-trading session on the 7th of March. There are several encouraging trends in key line items that highlight how far the company has come in five short years.

Trend Studies

While the company does offer a series of apps for individual buying, group buying for greater discounts as well as on-demand delivery, it’s somewhat unfair to deem the company as solely an “e-commerce company”: the company is also (arguably) China’s largest “physical” retailer through malls, convenience stores, wholesale marketplaces and pharmacies. The company’s extensive logistics network (which includes an all-cargo airline) is available for other commerce players as well as industrial supply chains.

The company’s work has already found significant institutional buy-in: the warehouse infrastructure funds have GIC (Singapore’s sovereign wealth fund) and Mubadala Investment Company (Abu Dhabi’s sovereign fund) as partners, along with investment houses Hillhouse Capital and Warburg Pincus. Walmart and Tencent own stake in the company itself while Shopify is a strategic partner.

An examination of revenue trends between segments and key line items begins to reveal the factors behind this institutional fervour:

Source: Company Financials, Leverage Shares analysis

While the company’s mainstay has always been the sale of electronics and appliances, the unlocking of logistics solutions very efficiently picked up the eventual slack wrought by intensifying competition. Over the course of six years, cost of revenues maintained a firm ratio while net income and free cash flow showed some fluctuation as the company continued to build out new solutions and facilities for services.

Examining key line items on a first-order (i.e. “year-on-year”) basis as well as second-order (i.e. “rate of change”) to consider any possible deeper trends yields some further context:

Source: Company Financials, Leverage Shares analysis

With respect to first-order terms:

  • Outside of 2021 when Logistics became a separate business segment, net income has remained positive and growing.

  • Outside of 2021, income from operations has been strong and growing, although growth has slowed down a little in 2023.

  • Cost of revenue largely paces alongside revenues and is even showing signs of decreasing relative to revenue increases.

  • Free Cash Flow is a mixed bag with a drop in 2023 but nonetheless is positive.

Second-order trends are mixed and indicative of substantial spends to keep the business growing. However, when juxtaposed with first-order trends, there are no significant concerns. Net income per American Depositary Share has had the biggest growth at 130% relative to 2022. Even here, 2021 was the only time since 2019 when this metric was negative.

Performance Comparison: Stock vs ADS

Each JD.com American Depositary Share equals two Chinese shares. Unlike with the comparison done for Baidu4 and NIO5, however, the comparison reveals sentiment to be fairly even-handed in both countries.

Source: Leverage Shares

Through 2023 until the 6th of March, the Chinese share had declined 60.2% but the ADS had declined 56.1%. Daily traded volumes in both types are generally close to each other with the ADS being traded a little more. The slight uptick in traded volume in the ADS can be ascribed as the reason why there’s a slight difference in valuation on any given day. On the balance of it, there is no significant disparity in conviction.

In Conclusion

Much like JD’s malls, the company seems to have a little bit of everything, with most of it being quite good. However, there are also a few areas of concern to bear in mind.

The company announced a share repurchase program of up to $3 billion worth shares (including ADSs) over the next 36 months through March 2027. Unlike with NVIDIA6, this isn’t a regular occurrence: the last time a similar program was pursued was in December 2018, which ran for one year for a maximum amount of $1 billion. Share repurchases tend to buoy valuations since there’s a high likelihood of finding at least one potential buyer: the company itself. Given the time frame, it could be assumed that the company’s laying a safety net of sorts for the average investor. There might be a reason for this.

The company’s high-profile on-demand delivery platform Dada Nexus (which was spun off into its own stock “DADA”) was subjected to internal inquiry regarding overstated revenues and expenses7, which cause the stock to lose half its value overnight. Dada’s president confirmed8, one day after the main company’s earnings release, that fraud had in fact been perpetrated and that he’s stepping down. While the company asserts that this was only in Q3 2023, there will also be questions as to whether it was only one quarter or more and if the main company has similar issues. Thus, a substantial amount of reputation degradation is impacting the stock valuation of both the main company as well as the separately-listed subsidiary.

As it stands, the company’s reduced free cash flow situation might be a persistent feature over the next year or so; a large portion of the sales achieved over the final quarter of the year was achieved through aggressive discounting9 to attract consumers paring down spending amidst economic headwinds. At the same time, the company is considering diversifying its target audience by acquiring British white goods retailer Currys10, which is active across Britain, Ireland, Sweden, Norway, Denmark and Finland.

On the other hand, the company announced its first ever dividend, a relative rarity in high-conviction Chinese companies sought out by foreign investors. At $0.76 per ADS, the implied dividend yield is approximately 3%. This too might be a sign of assuring investor confidence but the language employed doesn’t suggest that this will be a regular feature. Macroeconomic conditions also raise the question as to how long the discount regime can be used to prop up sales while the company continues to find new means of reducing costs and monetization.


  1. “How Chinese Retailer JD.com Uses AI, Big Data & Robotics To Take On Amazon”, Forbes, 3 Aug 2018
  2. “JD.com’s Drone Delivery Program Takes Flight in Rural China”, Jingdong (JD) Corporate Blog, 11 November 2016
  3. “Chinese e-commerce giant JD.com unveils own large language model, ChatRhino, to drive increased adoption of AI for industrial use”, South China Morning Post, 14 July 2023
  4. “Baidu Q4: Why Earnings Missed Expectations”, Leverage Shares, 1 March 2024
  5. “NIO Q4 2023: Weakened Earnings, Ambitious Goals”, Leverage Shares, 7 March 2024
  6. “Nvidia Q4 Earnings: Solid Company, Risky Stock”, Leverage Shares, 23 February 2024
  7. “JD.com’s on-demand delivery unit, Dada Nexus, loses 46 per cent of US stock value overnight amid internal inquiry into potential fraud”, South China Morning Post, 9 January 2024
  8. “JD.com’s Logistics Unit Dada Discloses Financial Fraud, President to Resign”, Caixin Global, 7 March 2024
  9. “JD.com beats quarterly revenue estimates as heavy discounts buoy demand”, Reuters, 6 March 2024
  10. “China’s JD.com versus US’s Elliott in battle for UK’s Currys”, Reuters, 19 February 2024
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Sandeep Rao


Sandeep joined Leverage Shares in September 2020. He leads research on existing and new product lines, asset classes, and strategies, with special emphasis on analysis of recent events and developments.

Sandeep has longstanding experience with financial markets. Starting with a Chicago-based hedge fund as a financial engineer, his career has spanned a variety of domains and organizations over a course of 8 years – from Barclays Capital’s Prime Services Division to (most recently) Nasdaq’s Index Research Team.

Sandeep holds an M.S. in Finance as well as an MBA from Illinois Institute of Technology Chicago.

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Violeta is a certified market technician from the Australian Technical Analysts Association and holds a Post Graduate Diploma of Applied Finance and Investment from Kaplan Professional (FINSIA), Australia, where she was a lecturer for a number of years.

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