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In an earnings season replete with mentions of “AI” and “autonomous technology”, the earnings release by Chinese e-commerce giant JD.com Inc (JD) – which easily ranks in the Top 5 or Top 10 e-commerce companies worldwide – stood out in that there was virtually no mention of either, despite sustained efforts1 in AI, Big Data and robotics over several years, continual development of drones for delivery2 for the better part of a decade, and the release of a ChatGPT-like3 large language model for enterprises last year. The company was deemed to have beaten analysts’ expectations by a handsome margin, leading to a near-immediate rally in after-hours session on the day of the earnings release as well as pre-trading session on the 7th of March. There are several encouraging trends in key line items that highlight how far the company has come in five short years.
Trend StudiesWhile the company does offer a series of apps for individual buying, group buying for greater discounts as well as on-demand delivery, it’s somewhat unfair to deem the company as solely an “e-commerce company”: the company is also (arguably) China’s largest “physical” retailer through malls, convenience stores, wholesale marketplaces and pharmacies. The company’s extensive logistics network (which includes an all-cargo airline) is available for other commerce players as well as industrial supply chains.
The company’s work has already found significant institutional buy-in: the warehouse infrastructure funds have GIC (Singapore’s sovereign wealth fund) and Mubadala Investment Company (Abu Dhabi’s sovereign fund) as partners, along with investment houses Hillhouse Capital and Warburg Pincus. Walmart and Tencent own stake in the company itself while Shopify is a strategic partner.
An examination of revenue trends between segments and key line items begins to reveal the factors behind this institutional fervour:
Source: Company Financials, Leverage Shares analysis
While the company’s mainstay has always been the sale of electronics and appliances, the unlocking of logistics solutions very efficiently picked up the eventual slack wrought by intensifying competition. Over the course of six years, cost of revenues maintained a firm ratio while net income and free cash flow showed some fluctuation as the company continued to build out new solutions and facilities for services.
Examining key line items on a first-order (i.e. “year-on-year”) basis as well as second-order (i.e. “rate of change”) to consider any possible deeper trends yields some further context:
Source: Company Financials, Leverage Shares analysis
With respect to first-order terms:
Outside of 2021 when Logistics became a separate business segment, net income has remained positive and growing.
Outside of 2021, income from operations has been strong and growing, although growth has slowed down a little in 2023.
Cost of revenue largely paces alongside revenues and is even showing signs of decreasing relative to revenue increases.
Free Cash Flow is a mixed bag with a drop in 2023 but nonetheless is positive.
Second-order trends are mixed and indicative of substantial spends to keep the business growing. However, when juxtaposed with first-order trends, there are no significant concerns. Net income per American Depositary Share has had the biggest growth at 130% relative to 2022. Even here, 2021 was the only time since 2019 when this metric was negative.
Performance Comparison: Stock vs ADSEach JD.com American Depositary Share equals two Chinese shares. Unlike with the comparison done for Baidu4 and NIO5, however, the comparison reveals sentiment to be fairly even-handed in both countries.
Source: Leverage Shares
Through 2023 until the 6th of March, the Chinese share had declined 60.2% but the ADS had declined 56.1%. Daily traded volumes in both types are generally close to each other with the ADS being traded a little more. The slight uptick in traded volume in the ADS can be ascribed as the reason why there’s a slight difference in valuation on any given day. On the balance of it, there is no significant disparity in conviction.
In ConclusionMuch like JD’s malls, the company seems to have a little bit of everything, with most of it being quite good. However, there are also a few areas of concern to bear in mind.
The company announced a share repurchase program of up to $3 billion worth shares (including ADSs) over the next 36 months through March 2027. Unlike with NVIDIA6, this isn’t a regular occurrence: the last time a similar program was pursued was in December 2018, which ran for one year for a maximum amount of $1 billion. Share repurchases tend to buoy valuations since there’s a high likelihood of finding at least one potential buyer: the company itself. Given the time frame, it could be assumed that the company’s laying a safety net of sorts for the average investor. There might be a reason for this.
The company’s high-profile on-demand delivery platform Dada Nexus (which was spun off into its own stock “DADA”) was subjected to internal inquiry regarding overstated revenues and expenses7, which cause the stock to lose half its value overnight. Dada’s president confirmed8, one day after the main company’s earnings release, that fraud had in fact been perpetrated and that he’s stepping down. While the company asserts that this was only in Q3 2023, there will also be questions as to whether it was only one quarter or more and if the main company has similar issues. Thus, a substantial amount of reputation degradation is impacting the stock valuation of both the main company as well as the separately-listed subsidiary.
As it stands, the company’s reduced free cash flow situation might be a persistent feature over the next year or so; a large portion of the sales achieved over the final quarter of the year was achieved through aggressive discounting9 to attract consumers paring down spending amidst economic headwinds. At the same time, the company is considering diversifying its target audience by acquiring British white goods retailer Currys10, which is active across Britain, Ireland, Sweden, Norway, Denmark and Finland.
On the other hand, the company announced its first ever dividend, a relative rarity in high-conviction Chinese companies sought out by foreign investors. At $0.76 per ADS, the implied dividend yield is approximately 3%. This too might be a sign of assuring investor confidence but the language employed doesn’t suggest that this will be a regular feature. Macroeconomic conditions also raise the question as to how long the discount regime can be used to prop up sales while the company continues to find new means of reducing costs and monetization.
Footnotes:
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If you are not classified as an institutional investor, you will be categorised as a private/retail investor. At this time, we cannot send communications directly to private/retail investors. You are welcome to view the contents of this website.
If you are an ‘Institutional investor’, you affirm either that you are a Per Se Professional Client, or that you wish to be treated as an Eligible Counterparty Client, both as defined under the Markets in Financial Instruments Directive, or an equivalent in a jurisdiction outside the European Economic Area.
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The value of an investment in ETPs may go down as well as up and past performance is not a reliable indicator of future performance. Trading in ETPs may not be suitable for all types of investor as they carry a high degree of risk. You may lose all of your initial investment. Only speculate with money you can afford to lose. Changes in exchange rates may also cause your investment to go up or down in value. Tax laws may be subject to change. Please ensure that you fully understand the risks involved. If in any doubt, please seek independent financial advice. Investors should refer to the section entitled “Risk Factors” in the relevant prospectus for further details of these and other risks associated with an investment in the securities offered by the Issuer.
This website is provided for your general information only and does not constitute investment advice or an offer to sell or the solicitation of an offer to buy any investment.
Nothing on this website is advice on the merits of any product or investment, nothing constitutes investment, legal, tax or any other advice nor is it to be relied on in making an investment decision. Prospective investors should obtain independent investment advice and inform themselves as to applicable legal requirements, exchange control regulations and taxes in their jurisdiction.
This website complies with the regulatory requirements of the United Kingdom. There may be laws in your country of nationality or residence or in the country from which you access this website which restrict the extent to which the website may be made available to you.
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The information provided on this site is not directed to any United States person or any person in the United States, any state thereof, or any of its territories or possessions.
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Access to this site is restricted to Non-U.S. Persons outside the United States within the meaning of Regulation S under the U.S. Securities Act of 1933, as amended (the “Securities Act”). Each person accessing this site, by so doing, acknowledges that: (1) it is not a U.S. person (within the meaning of Regulation S under the Securities Act) and is located outside the U.S. (within the meaning of Regulation S under the Securities Act); and (2) any securities described herein (A) have not been and will not be registered under the Securities Act or with any securities regulatory authority of any state or other jurisdiction and (B) may not be offered, sold, pledged or otherwise transferred except to persons outside the U.S. in accordance with Regulation S under the Securities Act pursuant to the terms of such securities. None of the funds on this website are registered under the United States Investment Advisers Act of 1940, as amended (the “Advisers Act”).
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Certain documents made available on the website have been prepared and issued by persons other than Leverage Shares Management Company. This includes any Prospectus document. Leverage Shares Management Company is not responsible in any way for the content of any such document. Except in those cases, the information on the website has been given in good faith and every effort has been made to ensure its accuracy. Nevertheless, Leverage Shares Management Company shall not be responsible for loss occasioned as a result of reliance placed on any part of the website and it makes no guarantee as to the accuracy of any information or content on the website. The description of any ETP Security referred to in this website is a general one. The terms and conditions applicable to investors will be set out in the Prospectus, available on the website and should be read prior to making any investment.
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