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During its highly anticipated Worldwide Developers Conference (WWDC) in 2023, Apple unveiled the Vision Pro, a ground-breaking augmented reality (AR) headset that represents one of their most ambitious and technologically advanced products to date. With meticulous development spanning several years, the Vision Pro boasts a range of cutting-edge features that justify its price tag.
The Apple Vision Pro headset is designed to seamlessly merge the real and digital worlds. This innovative device is equipped with a separate battery pack and can be effortlessly controlled using a combination of eye movements, hand gestures, and voice commands. Priced at $3,499, the Vision Pro is set to launch in early 2024, initially targeting the U.S. market before expanding to other countries later in the year.
While primarily positioned as an AR device, the Vision Pro can seamlessly transition between augmented and full virtual reality (VR) experiences with the assistance of a dial. Unlike traditional VR headsets, Apple’s creation enables wearers to maintain visual awareness of their physical surroundings.
This mixed reality (AR/VR) headset empowers users to interact with digital elements overlaid onto their environment, transforming the way they engage with applications such as FaceTime, web browsing, and streaming media. The Vision Pro delivers a captivating 3D gaming and cinematic experience, along with immersive ways to relish personal videos and photo albums.
To enhance the headset’s capabilities, Apple has forged strategic partnerships with Disney and Unity. As a result, Vision Pro users will have access to Disney+ streaming services and enjoy an extensive library of Unity-powered games from day one.
Beyond the hardware itself, the announcement encompassed more than just the Vision Pro. Apple also introduced an entirely new operating system called visionOS, accompanied by a myriad of applications that will be available on OS.
However, despite the immense potential of this breakthrough product, Apple may face significant challenges in terms of consumer adoption of AR/VR hardware. These challenges could potentially impede short-term sales and profitability, raising important structural considerations for the company.
Nevertheless, Apple’s entry into the AR/VR hardware market is expected to serve as a catalyst for wider adoption. The extent of the Vision Pro’s impact on mainstream consumers will depend on the availability of compelling content that can fully utilize its capabilities.
Interestingly, Apple’s stock price experienced a dip following the announcement, despite the significant milestone of introducing its largest product category in nearly a decade. Although the share price reached a record intraday high of $184.90, it subsequently retraced, ending the regular session 1% lower. This suggests that the positive impact of the AR/VR product launch had already been reflected in the share price.
Anticipated sales of the Vision Pro, slated for early 2024, vary widely, ranging from 150,000 to 1 million units. Initial adoption is projected to be driven by early adopters and software developers, with subsequent lower-priced iterations expected to captivate average consumers.
Industry analysts speculate that the Vision Pro’s first-year sales could propel Apple toward a staggering $3 trillion market cap, with the company currently valued at $2.82 trillion.
It is worth noting that Apple’s stock has experienced a strong rally throughout 2023 advancing from a low of $124.17 to an all-time high of $184.95 on Monday. Investors appeal is related to the company’s robust balance sheet, ongoing capital-return initiatives, and resilient revenue streams. Furthermore, Apple’s recent financial results surpassed expectations, driven by a resurgence in iPhone sales and the continued growth of its services division.
Source: Tradingview
While the Vision Pro announcement is expected to bolster the stock price in the long run, caution is advised for traders seeking to enter the market at these elevated levels, considering Apple’s current 30x price-to-earnings ratio, indicating the stock is relatively expensive. Also, with the weekly and daily RSI indicator into overbought territory it might be prudent for active investors to be looking for an entry on a pull back.
Overall, Apple’s foray into AR/VR hardware represents a significant milestone with transformative potential, poised to reshape the way we interact with digital content and further solidify the position of the company with the largest market cap by a big margin as a technology industry leader.
Active traders looking for magnified exposure to Apple may consider our + 3x Long Apple and -3x Short Apple ETPs.
ETPs have revolutionized the way investors gain exposure to a variety of asset classes, making investing more accessible, affordable, and transparent. These investment vehicles offer several benefits that make them an attractive choice for investors.
Our ETFs are designed to provide investors with a cost-effective way to diversify their portfolios and gain leveraged exposure to a wide range of assets, such as stocks, bonds and commodities that were once out of reach.
In summary, our ETPs provide a unique investment opportunity for investors looking for diversification, leverage, flexibility, cost-efficiency, and liquidity who seek to amplify profits in both rising and falling markets.
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Terms and Conditions
Notice
If you are not classified as an institutional investor, you will be categorised as a private/retail investor. At this time, we cannot send communications directly to private/retail investors. You are welcome to view the contents of this website.
If you are an ‘Institutional investor’, you affirm either that you are a Per Se Professional Client, or that you wish to be treated as an Eligible Counterparty Client, both as defined under the Markets in Financial Instruments Directive, or an equivalent in a jurisdiction outside the European Economic Area.
Risk Warnings
The value of an investment in ETPs may go down as well as up and past performance is not a reliable indicator of future performance. Trading in ETPs may not be suitable for all types of investor as they carry a high degree of risk. You may lose all of your initial investment. Only speculate with money you can afford to lose. Changes in exchange rates may also cause your investment to go up or down in value. Tax laws may be subject to change. Please ensure that you fully understand the risks involved. If in any doubt, please seek independent financial advice. Investors should refer to the section entitled “Risk Factors” in the relevant prospectus for further details of these and other risks associated with an investment in the securities offered by the Issuer.
This website is provided for your general information only and does not constitute investment advice or an offer to sell or the solicitation of an offer to buy any investment.
Nothing on this website is advice on the merits of any product or investment, nothing constitutes investment, legal, tax or any other advice nor is it to be relied on in making an investment decision. Prospective investors should obtain independent investment advice and inform themselves as to applicable legal requirements, exchange control regulations and taxes in their jurisdiction.
This website complies with the regulatory requirements of the United Kingdom. There may be laws in your country of nationality or residence or in the country from which you access this website which restrict the extent to which the website may be made available to you.
United States Visitors
The information provided on this site is not directed to any United States person or any person in the United States, any state thereof, or any of its territories or possessions.
Persons accessing this website in the European Economic Area
Access to this site is restricted to Non-U.S. Persons outside the United States within the meaning of Regulation S under the U.S. Securities Act of 1933, as amended (the “Securities Act”). Each person accessing this site, by so doing, acknowledges that: (1) it is not a U.S. person (within the meaning of Regulation S under the Securities Act) and is located outside the U.S. (within the meaning of Regulation S under the Securities Act); and (2) any securities described herein (A) have not been and will not be registered under the Securities Act or with any securities regulatory authority of any state or other jurisdiction and (B) may not be offered, sold, pledged or otherwise transferred except to persons outside the U.S. in accordance with Regulation S under the Securities Act pursuant to the terms of such securities. None of the funds on this website are registered under the United States Investment Advisers Act of 1940, as amended (the “Advisers Act”).
Exclusion of Liability
Certain documents made available on the website have been prepared and issued by persons other than Leverage Shares Management Company. This includes any Prospectus document. Leverage Shares Management Company is not responsible in any way for the content of any such document. Except in those cases, the information on the website has been given in good faith and every effort has been made to ensure its accuracy. Nevertheless, Leverage Shares Management Company shall not be responsible for loss occasioned as a result of reliance placed on any part of the website and it makes no guarantee as to the accuracy of any information or content on the website. The description of any ETP Security referred to in this website is a general one. The terms and conditions applicable to investors will be set out in the Prospectus, available on the website and should be read prior to making any investment.
Leverage Investment
Leverage Shares exchange-traded products (ETPs) provide leveraged exposure and are only suitable for experienced investors with knowledge of the risks and potential benefits of leveraged investment strategies.
Cookies
Leverage Shares Management Company may collect data about your computer, including, where available, your IP address, operating system and browser type, for system administration and other similar purposes (click here for more information). These are statistical data about users’ browsing actions and patterns, and they do not identify any individual user of the website. This is achieved by the use of cookies. A cookie is a small file of letters and numbers that is put on your computer if you agree to accept it. By clicking ‘I agree’ below, you are consenting to the use of cookies as described here. These cookies allow you to be distinguished from other users of the website, which helps Leverage Shares Company provide you with a better experience when you browse the website and also allows the website to be improved from time to time. Please note that you can adjust your browser settings to delete or block cookies, but you may not be able to access parts of our website without them.
This website is maintained by Leverage Shares Management Company, which is a limited liability company and is incorporated in Ireland with registered offices at 2 Grand Canal Square, Grand Canal Harbour, Dublin 2.
By clicking you agree to the Terms and Conditions displayed.
