17.06.2024 Issuer Call Redemption Notice

Аватар на автора

Author

Boyan Girginov

Date

Apple’s AI Push

Your capital is at risk if you invest. You could lose all your investment. Please see the full risk warning here.

  • Apple launches AI capabilities with OpenAI partnership.
  • iPhone Maker aims to rival Microsoft and Google’s AI efforts.

 

After nearly two years of staying out of the generative artificial intelligence craze, Apple made a significant move during its annual worldwide web developer conference (WWDC).

The iPhone maker announced a new partnership with OpenAI, bringing ChatGPT integration to Apple apps.

The ChatGPT integration, made possible through the OpenAI collaboration, will be accessible via Siri on iPhones, iPads, and Mac computers.

These and other new AI capabilities, called Apple Intelligence, will be seamlessly integrated into the operating system updates scheduled for release later this year.

With these advancements, Apple aims to catch up with competitors like Microsoft and Google’s Alphabet, who have already started incorporating generative AI into their key products.

Apple’s shares have lagged behind those of its big tech peers over the past year, as stock has seen an increase of just 5%[1]!

Source: Tradingview

In comparison, Microsoft’s shares have jumped by around 28%, meanwhile, Alphabet has experienced a gain of over 40% in the same period.

Additionally, Nvidia, a leader in AI chip technology, has seen its shares skyrocket by more than 208% over the last year, reaching a $3 trillion market valuation earlier this month, briefly overtaking Apple in terms of market capitalization.

Microsoft and Google have rapidly integrated generative AI into their product offerings.

Apple has declared that its AI services, such as the latest ChatGPT version from OpenAI, will be provided free of charge, prompting speculation about the company’s strategies for monetizing this advanced technology.

On top of that, the iPhone maker has faced a revenue decline in five of the last six quarters, impacted by diminished smartphone demand and economic slowdowns in China.

Hence, the upcoming iPhone release is critical following three years of tepid sales.

During the pandemic, Apple saw a spike in iPhone sales by introducing 5G technology. Many customers who upgraded their phones during that time are now potential repeat customers, especially if the new AI features prove compelling.

Source: Visible Alpha

The critical issue is whether introducing an AI-enabled iPhone will lead to a significant increase in sales. For the past 12 fiscal years, the iPhone has generated more than half of Apple’s revenue.

AI might be the catalyst Apple needs to break out of this slump and move in a new direction.

 

Investors can long Apple using 2x Apple, 3x Apple.

Alternative Investors can short Apple using our -1x Apple, -3x Apple.


Footnotes:
  1. Tradingview
Websim is the retail division of Intermonte, the primary intermediary of the Italian stock exchange for institutional investors. Leverage Shares often features in its speculative analysis based on macros/fundamentals. However, the information is published in Italian. To provide better information for our non-Italian investors, we bring to you a quick translation of the analysis they present to Italian retail investors. To ensure rapid delivery, text in the charts will not be translated. The views expressed here are of Websim. Leverage Shares in no way endorses these views. If you are unsure about the suitability of an investment, please seek financial advice. View the original at

Your capital is at risk if you invest. You could lose all your investment. Please see the full risk warning here.

Share this:

Related Products:

Related Products:

Related Articles

The introduction of iOS18 and Apple Intelligence could fuel a multi-year upgrade cycle.
The introduction of iOS18 and Apple Intelligence could fuel a multi-year upgrade cycle.
The introduction of iOS18 and Apple Intelligence could fuel a multi-year upgrade cycle.

Required Information

Get the Newsletter

Never miss out on important announcements. Get premium content ahead of the crowd. Enjoy exclusive insights via the newsletter only.

Welcome to Leverage Shares

Terms and Conditions

Notice

If you are not classified as an institutional investor, you will be categorised as a private/retail investor. At this time, we cannot send communications directly to private/retail investors. You are welcome to view the contents of this website.

If you are an ‘Institutional investor’, you affirm either that you are a Per Se Professional Client, or that you wish to be treated as an Eligible Counterparty Client, both as defined under the Markets in Financial Instruments Directive, or an equivalent in a jurisdiction outside the European Economic Area.

Risk Warnings

The value of an investment in ETPs may go down as well as up and past performance is not a reliable indicator of future performance. Trading in ETPs may not be suitable for all types of investor as they carry a high degree of risk. You may lose all of your initial investment. Only speculate with money you can afford to lose. Changes in exchange rates may also cause your investment to go up or down in value. Tax laws may be subject to change. Please ensure that you fully understand the risks involved. If in any doubt, please seek independent financial advice. Investors should refer to the section entitled “Risk Factors” in the relevant prospectus for further details of these and other risks associated with an investment in the securities offered by the Issuer.

This website is provided for your general information only and does not constitute investment advice or an offer to sell or the solicitation of an offer to buy any investment.

Nothing on this website is advice on the merits of any product or investment, nothing constitutes investment, legal, tax or any other advice nor is it to be relied on in making an investment decision. Prospective investors should obtain independent investment advice and inform themselves as to applicable legal requirements, exchange control regulations and taxes in their jurisdiction.

This website complies with the regulatory requirements of the United Kingdom. There may be laws in your country of nationality or residence or in the country from which you access this website which restrict the extent to which the website may be made available to you.

United States Visitors

The information provided on this site is not directed to any United States person or any person in the United States, any state thereof, or any of its territories or possessions.

Persons accessing this website in the European Economic Area

Access to this site is restricted to Non-U.S. Persons outside the United States within the meaning of Regulation S under the U.S. Securities Act of 1933, as amended (the “Securities Act”). Each person accessing this site, by so doing, acknowledges that: (1) it is not a U.S. person (within the meaning of Regulation S under the Securities Act) and is located outside the U.S. (within the meaning of Regulation S under the Securities Act); and (2) any securities described herein (A) have not been and will not be registered under the Securities Act or with any securities regulatory authority of any state or other jurisdiction and (B) may not be offered, sold, pledged or otherwise transferred except to persons outside the U.S. in accordance with Regulation S under the Securities Act pursuant to the terms of such securities. None of the funds on this website are registered under the United States Investment Advisers Act of 1940, as amended (the “Advisers Act”).

Exclusion of Liability

Certain documents made available on the website have been prepared and issued by persons other than Leverage Shares Management Company. This includes any Prospectus document. Leverage Shares Management Company is not responsible in any way for the content of any such document. Except in those cases, the information on the website has been given in good faith and every effort has been made to ensure its accuracy. Nevertheless, Leverage Shares Management Company shall not be responsible for loss occasioned as a result of reliance placed on any part of the website and it makes no guarantee as to the accuracy of any information or content on the website. The description of any ETP Security referred to in this website is a general one. The terms and conditions applicable to investors will be set out in the Prospectus, available on the website and should be read prior to making any investment.

Leverage Investment

Leverage Shares exchange-traded products (ETPs) provide leveraged exposure and are only suitable for experienced investors with knowledge of the risks and potential benefits of leveraged investment strategies.

Cookies

Leverage Shares Management Company may collect data about your computer, including, where available, your IP address, operating system and browser type, for system administration and other similar purposes (click here for more information). These are statistical data about users’ browsing actions and patterns, and they do not identify any individual user of the website. This is achieved by the use of cookies. A cookie is a small file of letters and numbers that is put on your computer if you agree to accept it. By clicking ‘I agree’ below, you are consenting to the use of cookies as described here. These cookies allow you to be distinguished from other users of the website, which helps Leverage Shares Company provide you with a better experience when you browse the website and also allows the website to be improved from time to time. Please note that you can adjust your browser settings to delete or block cookies, but you may not be able to access parts of our website without them.

This website is maintained by Leverage Shares Management Company, which is a limited liability company and is incorporated in Ireland with registered offices at 2 Grand Canal Square, Grand Canal Harbour, Dublin 2. 

By clicking you agree to the Terms and Conditions displayed.